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| Librado Romero/The New York Times |
Last year, seeing
an opportunity to bring higher quality and customer service to the firewood delivery business, Adam Rubin, right, and Ted
Whitehead quit their corporate jobs — Mr. Rubin, 44, was a stockbroker, Mr. Whitehead, 43, a lawyer — to start
thewoodman, an upscale firewood company based in Brooklyn. They sell seasoned logs and logs that are kiln-dried with
the bark intact. “It has a golden luster,” said Mr. Rubin, who talks about wood the way a sommelier discusses
wine. “When the sun shines on it, it’s so beautiful we feel badly parting with it.” (718)
554-3251 or www.thewoodman.com. SARAH ROBERTSON
